What type of products and services does your company provide you? You must know what we at PassionFire call the “Rules of MLM Product Marketing,” to help you select the products right for you.

There are 4 of them:

1) “The Rule of Details.”

Don’t get lost in the details of your products and services…get lost in the VALUE that they bring to the customers life. Learn about what you are marketing, but then blend that in with how it will help CHANGE their life. (CLUE!!!!!!!!!!!)

2) “The Rule of How to.”

You must understand how your products and services do work, but only to the point of being able to talk intelligently about them. Don’t overwhelm the prospect with your knowledge, but EXCITEMENT about the products.

3) “The Rule of Focus.”

Keep your focus on the MAIN product and services….if there are a LOT of them, keep your focus on the ones that are the main ones, and learn about them, and master what you need to talk about them. The others, you need to be aware of, but keep your focus on the MAIN ones, and know how to talk about them.

4) “The Rule of Value.”

You will never market any products to anyone if they don’t see VALUE in what your products. Know what the value is to the consumer with your products, and know, when it is prudent, the overview details of the products to enhance the value of your products.

The 2 Kinds of MLM Products.

Ok.

What kind of products and services are there out there?

Basically 2:

1) Tangible

2) Intangible.

Tangible……

These are the products you can TOUCH, SEE, SMELL, and TASTE. They are the ones you can hold in your hand, like make up, vitamins, diet powders, cleaning solutions, part favors, toys, and the list goes on.

And the Tangibles are the biggest portion of the industry, especially the supplement portion,because most people like to market what they can TOUCH and FEEL.

Intangibles

Intangibles are the products and services you CANNOT touch, see, and feel. They are the services like Internet services, Legal Services, Tax services, Life Insurance services, and similar types of products and services. It is a very fast growing part of the MLM industry.

These products you need a little more detail knowledge about them as to show the customer they can provide VALUE to their life. And the understanding of HOW they work will provide some good conversation with your prospects on the benefits of owning your services.

You need to ask yourself some questions about your products.